According to market institutions' calculations, Chinese LED display application products account for over 85% of the global market share. In recent years, with the increasing competition in the domestic market, companies such as Shitong Bell, Liade, and Lianjian Optoelectronics have emerged! ED Display Leading Enterprise
Many have turned their attention overseas, seeking broader development opportunities, and Japan is one of the important target markets for these companies
Chinese LED companies enter the Japanese market
More and more Japanese companies are adopting LED display screens from China, from the famous Chunqiu to Hokkaido Nippon Ham Fighters' home stadium holding the giant Grand View match screen tomb, to the trending 3D animations of building exterior walls at the famous "crossroads" in Shibuya and Shinjuku, Tokyo.
According to industry insiders' estimates, there are currently about 20-30 Chinese ED display screen companies operating in the Japanese market, and many small and medium-sized LED screen manufacturers are also selling their products to Japan through agents. Chinese companies are rapidly increasing their market share in the Japanese market.
Analyzing the financial reports of leading companies also shows that the proportion of overseas markets, including the Japanese market, in the overall business of the company is increasingly expanding.
According to research, most LED companies currently use channel models for overseas sales, signing contracts with overseas distributors to build a large agent sales network. Some leading companies are also gradually cultivating their online and offline overseas direct sales capabilities.
Industry Trends and the Path of Differentiated Competition
In the fierce market competition, enterprises can only continuously upgrade their technology, upgrade their products, accumulate innovative fields, and enhance their differentiated competitiveness. COB integrated packaging technology, MiniMicroLED display technology, and ED virtual shooting are expected to become new increments in the development of the LED market,
COB products are becoming more mainstream, MIP technology is becoming increasingly mature, and leading enterprises such as Jiping are making COB (Chip on Board) technology their main research and development investment direction. COB technology can integrate multiple LED chips more compactly together, so using this technology can design and manufacture display screens with smaller pixel spacing, higher resolution, and suitable for close viewing, such as indoor video walls, advertising displays, etc. At the interBEE 2023 in Japan held in November last year and the recently concluded iSE2024 (European Professional Audiovisual and System Integration Exhibition), Chinese exhibitors such as Shitong Bell showcased new indoor and outdoor LED products using COB micro pitch technology
Compared to COB technology, MP packaging technology (single pixel packaging or integrated LED packaging), which is more suitable for complex designs and small-sized displays, is also becoming more mature. Shitong Bell, Liade, Zhouming, and others have all chosen COB and MIP packaging methods as their top choices
The technological path of integration. Secondly, from "huge" to "small", MiniicroLED commercialization has accelerated, and outdoor large advertising screens are our general understanding of the application of ED displays. However, with technological progress, Mini/Micro [ED] has high contrast, wide color gamut, and high brightness. The advantages of low power consumption, long lifespan, and short response time are expected to be applied in many consumer electronics display fields such as televisions, watches, AR glasses, etc., bringing new output value growth. According to GG's estimation, the global Micro LED market is expected to exceed 10 billion US dollars by 2027.
Thirdly, naked eye 3D large screens have become a hot topic in the commercial display industry. In recent years, many naked eye 3D exhibitions at home and abroad have become popular check-in points and tourist landmarks. FD screen manufacturers have presented numerous works and cases such as Chengdu Taikoo Li with their content creation capabilities and naked eye 3D curved display algorithms, making naked eye 3D one of their representative businesses,
Fourthly, XR virtual studio brings about a transformation in the way film and television production is conducted. Can you imagine that many scenes in the popular Korean drama 'Dark Rongluo' were not filmed in real life, but were presented on the screen using XR virtual studios? Many times, the actors were just in front of the displayed scenes rather than in real life. The advantages of using XR virtual studios, such as reducing shooting costs, shortening production cycles, and improving film quality, have added to the growing market demand. XR virtual studio is not only used for film and advertising shooting, but also for online corporate events, online press conferences, and more. Companies such as Lianjian Optoelectronics and Alto Electronics have already laid out and explored in this field.
TrendForce predicts that the global market size of XR virtual shooting display screens will reach 560 million, 760 million, and 980 million US dollars respectively from 2023 to 2025, with growth rates of 40%, 35%, and 30%, respectively, which will drive an increase in demand for LED displays. The fifth is that LED movie screens may overturn traditional big screens in the future. Compared with the traditional projection+screen projection method, LED movie screens have huge advantages in display brightness, contrast, color gamut, ultra high definition and other technical indicators, which can achieve more three-dimensional, realistic, detailed and immersive image performance. After overcoming difficulties such as technology, stability, replacement costs, and industry interest interference, LED movie screens are expected to ignite a visual revolution in cinemas and become a new engine for industry growth.
